10 Reasons Why People Quit an Online Business

Photo by Quino Al on Unsplash

We should be positive as we start the new year but there will be challenges and we need to tackle it head-on, therefore let’s do a, ‘begin with the end in mind’ exercise here.

Why people quit?

No matter what phase of business you’re in right now, whether it’s the new, exciting puppy love phase, the steady phase, or the momentum phase, at some point, you’re going to hit a wall.

And when you hit the wall, you’ll feel like everything is going to collapse.

You may feel like it’s not just the end of the business, but the end of life.

And the way you behave and react when you hit the wall creates a habit in your life.

And one of the worst habits, if not the worst habit, is quitting.

If you pick up this bad habit, you’ll keep quitting, and the next thing you know, every single time you hit a wall, you’ll quit.

The following are the top ten reasons people quit online marketing too quickly:

1. Unrealistic Expectation

This will be my #1 reason because if you believe you can make lots of money with little or no work, you will quit.

If you are expecting to make $10,000 in 30 days, maybe you are better off buying a lottery ticket and even that there’s no guarantee you will win anything.

2. Distraction

If you are easily distracted by the next shiny object you see, you will just jump on to the next fad wagon.

Check your email.

That is proof on the internet, it is very dynamic, every few days, someone will have a new product, course, secret system and tools launched.

You need the self-discipline to overcome distractions and see through to the end.

3. No Focus

This may relate to the lack of self-discipline to a certain extent and not follow through with the action plan.

Distraction does affect our ability to focus.

4. Cost

All businesses will have expenses and online is no exception.

After all, it is a business.

You need to pay web hosting, paid ads, tools, services for any action item you decide not to do yourself, etc.

5. Unwilling To Change

Everything you want in life will amount to zero if you are unwilling to change and take action.

Staying in your comfort zone does not help and a super-duper guru mentor will not help either if you are not going to take their advice.

6. Grasshopper Syndrome

This refers to thinking we are too small, too insignificant to really do anything.

This thing is just too difficult to do.

7. Wrong Niche

You pick the wrong niche as a first niche and struggle all the way through and not making any money from it.

Finding a niche that has buyers and an audience willing to pay money is equally important.

8. Throwing In The Towel

Giving up too soon is influenced by one’s expectations.

Many businesses including online marketing is a marathon, not a sprint.

Sprinters burn out quickly.

It takes time to get over the tipping point to see success.

9. Fear

Fear of failure and fear of being judged by others are among the many “fear factors” to overcome when we are in business.

Overcoming fear is part of the journey that lead to resilience and persistence.

10. Scam

This was a debate for me whether to include into this list but I thought I should address the elephant in the room for some.

Yes, there are 100% chances that you could get into another scam unless you have done enough research for the training your enrolled for or the products that you are planning to promote.

I am sure there are more but I believe these 10 reasons will be among the reasons to quit online business.

If you are aware of it and address it upfront, it may power you with the positive energy to be successful this year.

How Not To Quit?

The number one reason people don’t get what they want is that they give up too soon.

You’ve probably given up on a lot of things before.

  • You didn’t get the first job you wanted — so you gave up.
  • The first business you started working on failed — so you gave up.
  • The first time you went out for a run, you puked — so you gave up.
  • The first time you sent in a writing piece, you got turned down — so you gave up.

It could be anything, but chances are whatever it is, it boiled down to this: you didn’t get what you wanted right away so you gave up.

You called it in. You packed it up and you headed home.


Perseverance, next to adaptability is the most important skill you can have.

And it’s just that, a skill.

Like any other skill in the world, you might be born with a more natural ability to persevere than others, but you can learn to stick with things and persevere if you want to.

In fact, the one thing that sets people I know who succeed in the long run over the people who don’t is the ability to persevere, keep going and never give up.



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